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Posted: Sunday, August 13, 2017 12:04 AM

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About the Job

HigherEdJobs is seeking a detail oriented and creative person to join our marketing team as our Marketing Assistant. Working with the Marketing Manager and President, and with assistance from the Administrative Assistant, the goal of the position is to help execute the company's efforts to enhance our brand, increase quality website traffic, and generate sales.


About Us
Founded in 1996, HigherEdJobs is the leading source for jobs and career information in academia. Our website is visited by 1.5 million unique visitors a month and last year we helped 5,400 colleges and universities attract candidates for 215,000 open positions. But, we're more than just a job board. As a comprehensive career resource, we provide news, job search advice, and other tools to the higher education community.


About You
Are you a detail-oriented, organized, individual who enjoys thinking strategically, working creatively, and being part of a team? If you like making lists, creating humorous social media posts, and tracking results, then we want to hear from you!


The ideal applicant for this position is extremely organized and possesses strong communication skills and a high level of initiative. In this role you must have a keen attention to detail, but also possess the ability to see the big picture to effectively coordinate, plan, and execute a variety of marketing initiatives and campaigns in support of the company's marketing goals.


Specific Job Duties Include (but not limited to):


Creative Execution
Assist with creation of marketing collateral and make recommendations for website edits.


Social Media
Responsible for day-to-day management of HigherEdJobs' presence on social media groups including LinkedIn, Facebook, Twitter, and Google+.


Ad Placement/Evaluation
Implement the company's advertising plan and work with the Marketing Manager to monitor effectiveness and adjust as necessary to achieve strategic objectives.


Newsletter/Mass Email Execution
Edit and execute company communications including newsletters, mass emails, and other marketing communication pieces.


Qualifications:



Bachelor's degree, preferably in marketing, communications, or a similar field

2+ years of marketing experience

Fundamental understanding of traditional and digital marketing practices and marketing performance measurement and analytic tools

Excellent organizational skills and attention to detail, with the ability to manage sometimes multiple and differing tasks

Demonstrated basic proficiency with Microsoft Office applications, including Word and Excel


Preferred Qualifications:

Experience writing/self-editing punchy, grammatically correct, highly engaging statuses, tweets, captions, emails, etc.

Basic knowledge of Google Analytics; Facebook, LinkedIn, Google+, and Twitter; and Adobe Creative Suite, including InDesign and Photoshop


Compensation:
Position offers salary, health insurance, 401K, and paid vacation.


To Apply:
Please send a cover letter and resume to MarketingAssistant@HigherEdJobs.com


• Location: Penn State

• Post ID: 45764023 pennstate
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